Derrick Rose broke down in tears during a launch event for his new adidas sneaker.

Considering the context of his career, his age, his upbringing, and what he’s currently working through — it’s possible that only Derrick Rose could turn something as crass as a product launch into a memorable and touching event. In a gathering created to promote the launch of Rose’s newest line of sneakers (ostensibly to sell shoes, but basically a move by the company to exploit the drama behind his debilitating injury), Derrick took the time in an impromptu discussion to thank his family, his city, his fans and his faith after he broke down following the viewing of a promotional clip that detailed his 4 1/2-month rehabilitation from knee surgery.

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