NBA TV’s The Association will spotlight the inaugural season of the Brooklyn Nets with the integrated and multiplatform behind-the-scenes series featuring new episodes on both NBA TV and NBA.com
The first-ever series to go behind the scenes with a major American professional sports team throughout the regular season will tip off its fourth season on NBA TV on Tuesday, Oct. 16, at 10:00 p.m. ET. The cross-platform series will include multiple shows on NBA TV and original webisodes on NBA.com throughout the upcoming NBA season. Previously, The Association spotlighted the Los Angeles Lakers (2009-10), Boston Celtics (2010-11), and Denver Nuggets (2011-12).
“I think it’s great that the NBA will be documenting our inaugural season in Brooklyn as part of The Association,” said Nets’ three-time NBA All-Star and two-time Olympic gold medalist Deron Williams.
“As we make history bringing a professional sports team to Brooklyn, fans will get to have an inside look. Our new home, the borough of Brooklyn, will provide a great backdrop for the series, and I think people are going to be pretty excited with their exclusive behind-the-scenes look at the new arena.”
Featuring the dynamic ownership of Mikhail Prokhorov and Jay-Z, veteran basketball leadership from General Manager Billy King and Head Coach Avery Johnson, and established NBA stars such as Williams and the newly acquired Joe Johnson, the Nets have been one of the most talked-about teams heading into their first season in Brooklyn.
“The Association is part of NBA TV’s commitment to deliver original programming, which provides fans with authentic access to all aspects of the game,” said Christina Miller, Senior Vice President and General Manager, NBA Digital. “We’re thrilled to have the Nets involved this year, during an historic period for the franchise, and look forward to covering them through the journey of their inaugural season in Brooklyn.”